Smartphone operating system preference in the U.S. Mexico: smartphone internet traffic 2018-2023, by OS Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. As of February 2023, 81 percent of iOS users had iOS 16 installed, while in January 2023, only a quarter of Android users ran the latest version.įrom around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.43 billion units in 2021. In addition, Apple has had far greater success in bringing its users up to date. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. The latest version of iOS, iOS 16, was released in September 2022, while the most recent Android iteration, Android 13, was made available in August 2022.

Android's closest rival, Apple's iOS, had a market share of 27.9 percent during the same period.īoth unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2023 with a market share of 71.4 percent.

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